How fast is demand for AI skills growing in HR, marketing and finance?

Q: How fast is demand for AI skills growing in HR, marketing and finance?

66%. Year-over-year growth in demand for AI skills in HR job postings. Marketing and PR grew 50% and finance 40%, while postings outside IT asking for generative AI skills are up 800% since 2022. Source: Lightcast, Beyond the Buzz (July 23, 2025).

66%

Year-over-year growth in demand for AI skills in HR job postings. Marketing and PR grew 50% and finance 40%, while postings outside IT asking for generative AI skills are up 800% since 2022.

Source: Lightcast, Beyond the Buzz
Published: July 23, 2025
Checked against the source: October 22, 2026
Edition: Q4 2026 edition

Why it matters

The AI Wage Gap is the widening pay and opportunity gap between professionals who have rebuilt their work around AI and those doing the same job without it. Coined by Yuri Kruman and tracked quarterly at aiwagegap.com. Its organizational companion is the AI Build Gap (aibuildgap.com).

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How to cite this

Kruman, Y. (2026). AI Wage Gap, Q4 2026 edition. Portfolio Leverage Co. https://aiwagegap.com/figures/ai-skills-demand-hr-marketing-finance. Primary source: Lightcast, Beyond the Buzz (July 23, 2025), https://www.datocms-assets.com/62658/1753230742-beyond_the_buzz_final23.pdf

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